Pure makes a million - again!

To sell a million radios is one thing, but to sell two million? Now that’s just greedy - and it’s what Pure has achieved in less than six years. What’s even more impressive is that Pure has sold its second million since Christmas 2006.

A British company using British engineering, the rise and rise of Pure has been spearheaded by its EVOKE-1S, the UK’s most popular DAB radio. Its since entered the in-car DAB market with its Highway product and is now concentrating on eco-friendly products such as the Siesta from its new EcoPlus range. Next on Pure’s hit list is its Connected Radio product, which combines DAB with WiFi technology.

“Pure has consistently delivered firsts in the DAB market,” said Paul Smith, general manager at Pure Digital. “We’d like to take this opportunity to thank the thousands of retail stores that stock Pure radios and, of course, the two million Pure radio owners.

Tony Moretta, chief executive at the DRDB (Digital Radio Development Bureau) said: “This is a milestone for DAB digital radio and we congratulate Pure Digital and its parent company, Imagination Technologies. They have pioneered DAB in the UK and have consistently produced innovative, high quality products creating a new and trusted consumer electronics brand in a short period.”
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