Alphason’s new base now open!
A host of leading industry figures and press attended the official opening of Alphason’s new 100,000+ sq ft state-of-the-art premises just outside Bolton.
The development marks a major milestone in the 23-year-old history of the company which started life making tone arms and which now occupies the coveted Number One slot in the AV furniture category.
Alphason’s chief operating officer Chris Emerson told us: “This considerable investment in the industry demonstrates our continued commitment to providing the best service and support to our valued customer base. Our state-of-the-art manufacturing facility and logistics centre ensure our award winning and innovative products are delivered on time every time.”
Alphason’s new HQ will also see the extension of the famous Armour Training Academy with courses ranging from attachment selling to window display dressing and custom installation, being run on a regular basis now in both Bishops Stortford and Bolton.
Another exciting feature of the new set up are the spacious new showrooms not previously enjoyed at the company’s former premises in Atherton. These incorporate specially designed lifestyle ‘room-sets’ displaying TV supports and other AV products in the appropriate setting.
On the manufacturing side, the company already operate a number of high tech ‘CNC’ (computer numerical control) machines as well as a fully equipped paint spray system. To compliment this facility, Alphason have added banding, sanding and edging machines plus a new paint spray facility for high gloss finishes.
“These new leading edge facilities will allow us to produce high end bespoke furniture to cater not only for our retailer customers but also the hotel industry. It will also mean that we improve time to market and offer smaller runs of specially produced product,” says Emerson.
The move comes at a time when Alphason are bringing some of the most innovative and exciting initiatives to the electrical retail industry aimed at putting profit opportunity back into the retail channel. One such initiative is Viewsmart, which has been developed by Alphason to ensure the retailer has the capability to sell a full package of accessories, furniture, brackets and cables with every TV sale. This was recently launched at the CIH show in Birmingham to a very enthusiastic audience.
Emerson: “We are determined to lead the way and make sure we work with our customers in what is a challenging economic environment.”
A further new and exciting initiative is the partnership with world leading designers Conran. Alphason are looking to launch a number of innovative and modern products designed in partnership with Conran in readiness for the peak season.
Key features of the new premises Alphason include:
- 85,000 sq ft of warehouse space - double the current size and providing next day delivery
- 14,500 sq ft of manufacturing capacity - with the latest finishing and packaging facilities providing both standard high quality and bespoke AV furniture
- 14,000 sq ft split level office / training and showroom suite - offering demonstration, showroom, training and meeting facilities
