Dreaming of a green Christmas

It looks like this Christmas is set to be a really money spinner for all green-minded manufacturers, with Santa ditching his traditional red garb for pine needle green. The Energy Saving Trust reports that the UK public is set to ditch red and go green this December, with over a third of gadget-buying Brits saying they will only buy energy efficient models.

The EST’s research reveals that 45 per cent of Brits who plan to buy electronic products this Christmas will spend £250 or more, with a quarter claiming they will only buy energy-efficient gifts of all types.

And to prove that ‘going green’ wasn’t just a fad of the economic boom times, 90 per cent of people in the research said they will still consider buying green electrical products this yule despite the credit crunch.

Chief executive Philip Sellwood said: “It really is possible for a normal UK family to be truly ‘green’ at Christmas. Consumers now have more choice than ever when selecting the most energy efficient product for their home … the ‘green’ economy is winning and is forcing manufacturers to think again about the energy efficiency of their devices.
www.energysavingtrust.org.uk