Armour guide fires sales imaginations

Armour Home’s biggest product guide yet is now available. The Autumn/Winter 2008/09 Guide - the 15th issue from the Bishops Stortford based company - weighs in at 320 pages, 10% larger than the previous edition.

The new guide features even more new and award-winning products, with a specifically strengthened portfolio in those market segments that continue to be most active, notably iPod friendly products, headphones, all-in-one systems and of course custom installation and multi-room.

In his foreword, Armour MD Glenn McClelland touches on the uncertain economic climate and the forecasts of turmoil ahead, commenting: “We can’t promise we won’t all experience some buffeting, but the whole Armour Home team is ready to help you through the gathering storm”.

McClelland also talks about the success of Armour’s On-line ordering service for dealers, which he says goes ‘from strength to strength’.

Also highlighted are Armour’s training courses. McClelland urges dealers to take “full advantage” of the training seminars available in both Bishops Stortford and Manchester. “It’s no coincidence that those dealers who consistently invest in staff training are also the ones best placed to face the future,” he adds.

Amongst notable firsts in the latest edition are the new Musical Fidelity ‘V-Series’ products, the distributorship of which was recently agreed with Armour, and an extensive Alphason section, which includes both furniture and the new ‘Viewsmart’ accessories.
To obtain a copy of the new Guide, please contact Armour Home’s sales team: Tel. 01279 501111 or email sales@armourhome.co.uk