Conran furniture set to grow

The Studio Conran range of Alphason AV furniture, launched just ahead of Christmas, is set for expansion early this year, with products at mid range price points.

The existing two products in the range have already created a buzz, so the announcement that more are on the way can only be a good thing for the trade in these tricky times.

Launched as Contemporary Natural the current products combine the luxury of real wood veneers with on-trend satin white. They feature low profile drawers, offering enough discreet storage space for the most ardent AV enthusiast, and employ ‘push to open’ door technology – with a specially designed fold-away door in the more expensive piece.

Explaining the rationale behind the designs Sebastian Conran says: “Although I am passionate about technology and the qualities it brings to our lives, my personal preference would be that such equipment is as unobtrusive and discreet as possible in my home. The challenge has been not so much to hide our televisions, but to prevent them from dominating our interior décor.

“We have been delighted to work with Alphason to design this range for the consumer who may aspire to and appreciate the classic Conran interior and we are very pleased with the final products that will hopefully slip seamlessly into peoples’ home and their lives.”

Retailing at £599 and £899, they herald the first time that Alphason products are ready assembled.

Comments Alphason’s product director Noel Riley: “These new premium products offer a fantastic opportunity to those retailers who want to raise the bar in AV furniture and offer cutting edge design products to their consumer customers while delivering themselves more margin into the bargain.”
www.alphasondesigns.com