Indian TV brand hits UK
A new CE brand has announced its arrival in the UK, and revealed that its sees independents and regional multiples as key to its strategy.
Videocon, the top CE brand in its native India, has traded in Europe under the Nordmende brand since its 2006 purchase of Thompson’s factories in Italy and Poland. The company, who owns an R&D plant in Japan and intends to manufacture its own premium LCD TV – and possibly OLED – panels in India in 2011, plans to launch a 32in LCD TV, a 42in LCD TV and a Blu-ray player this year. Watch this space!
www.videoconworld.com
