Organisers add demo rooms to ISE 2010

Next year’s ISE event in Amsterdam will have Audio Demonstration Rooms for the first time. Hosted by the RAI venue’s new Elicium building, the rooms will give exhibitors the chance to show-off their new products in a controlled, invitation-only environment.

Mike Blackman, Managing Director, Integrated Systems Events: “ISE prides itself on being a ‘quiet’ show where attendees can talk business without competing with high-level sound. But we have been aware for some time that many of our audio exhibitors would like to be able to demonstrate their systems at higher sound levels than our show floor policy permits.

“We have been working with the Amsterdam RAI to come up with a solution that meets these companies’ needs, and I am delighted that the upper floors of the Elicium are now ready for use and available to exhibitors at ISE 2010.”
www.iseurope.org