AWE launches new custom install brand

AWE Europe has announced the launch its own brand of premium quality CI products under the Kinetik Labs brand, in a significant move designed to support its CI customer base with a consistent and comprehensive brand offering.

AWE will be selling directly to installers in the UK and is looking to appoint distributors throughout Europe to serve their local territories.

“For some time now, we have been looking to create our own range of installer-friendly products and I am delighted that we can now introduce Kinetik Labs as a new name into the CI marketplace” says Stuart Tickle, Managing Director at AWE Europe.

“To become a Kinetik product, the piece of equipment must meet our stringent quality criteria which is set out and assessed by experienced AWE people. This team is made up of front line technical and sales staff, including ex-installers who really know their stuff.”

“We know dealers want products that do what they say on the tin, no fuss, no smoke and mirrors, just well priced decent kit with all the essential accessories included. It must also have a very attractive dealer margin backed by great technical support and a solid market strategy…..all things that AWE has become renowned for over the years. In celebrating our 75th anniversary in 2010, we are really excited about this new landmark in the history of AWE. It will give our customers exactly what they want”.

With the Kinetik Labs brand, AWE will be able to provide its dealers with access to a wider range of high quality CI products and complement the scope of the existing brands it supplies to the sector. Initial Kinetik products will cover infra-red receiver kits and CI speakers, where the emphasis will be on reliability, quality build, affordability and CI friendly features and benefits. Specific product range details will be announced shortly.

For further information on Kinetik Labs visit www.awe-europe.com, email sales@awe-europe.com or call 01372 729777.